Cue Connect Blog

A Blog About Personalized Shopping, eCommerce Marketing and Analytics

How to Capitalize on Summer Social Media Trends

How to Capitalize on Summer Social Media Trends

Summertime is a time for kicking back, relaxing, and sharing good times with friends and family. Hmm, what else does that sound like? You guessed it: social media! And sure enough, the average time people spend on social media increases dramatically (around 20%) during the summer. This creates an interesting contrast to shopper eCommerce dwell time during the summer, which is […]

Summer Personalization Strategies & Tactics

Summer Personalization Strategies & Tactics

Personalized marketing is the most important current trend in e-Commerce because, increasingly, shoppers demand personalization. Eighty-six percent say it plays a role in their purchasing decisions, and 45% are more likely to shop on a site that offers personalized recommendations. Why does personalization work? Because it makes the shopping experience easier, faster, and […]

eCommerce Summer Holidays: Preparing for Father’s Day, July 4th & Labor Day

eCommerce Summer Holidays: Preparing for Father’s Day, July 4th & Labor Day

Summer is a difficult time for eCommerce, summer holidays or not. People are outside, at the beach, socializing, and more likely to shop in stores than online. Online sales volume in July is 30% lower than in December, at the height of the Christmas season. This is just a fact of retail eCommerce. One way to mitigate this summer downturn is to develop creative strategies to maintain sales during these months. One such strategy is to focus on the three main eCommece summer holidays: Father’s Day, July 4th, and Labor Day […]

Summer eCommerce Trends: Beat the Heat with Cool Strategies

Summer eCommerce Trends: Beat the Heat with Cool Strategies

When the weather is nice, people are more likely to be outdoors and less likely to shop online. Consequently, summer eCommerce trends down for sales. It’s a general and well-known trend. Online sales during the summer can dip by as much as 30% from the top months of the Christmas season. How do you keep from taking a hit during the summer months? A couple ways. One, by capitalizing on some on the other trends that take hold in the summer. Two, by being creative. Today let’s look at some ways to beat the summer doldrums […]

Summer eCommerce Trends: The Reason for the Season

Summer eCommerce Trends: The Reason for the Season

In the summer eCommerce goes through its own changes, just like every other industry. Weather affects brick-and-mortar retail sales. People buy umbrellas when it rains, bathing suits when it’s hot, and skis when it snows. Furthermore, shoppers are more likely to visit the store when the weather is nice – blizzards and rainstorms are generally bad for sales. But what about virtual stores? How are eCommerce patterns affected by seasonal and daily fluctuations in the weather?

Know Your Customer: Clear Customer Identity Leads to Positive Experiences

Know Your Customer: Clear Customer Identity Leads to Positive Experiences

As we’ve mentioned before, establishing a clear customer identity is incredibly beneficial, both to you and to your customers. Naturally, happy customers tend to make for repeat customers, and your ability to reach out with exactly what customers need based on your customer identity model will certainly make them happy.
On your end of the process, you’ll enjoy higher conversion rates and longer page stays as your satisfied customers spend more time browsing and redirect their friends to you […]

How Uncovering Customer Identity Brings Marketing Success

How Uncovering Customer Identity Brings Marketing Success

Uncovering customer identity involves analyzing existing data, such as Google analytics or CRM information, as well as performing a deep dive on social media. This is where you get the chance to get to know your customers and see how they fit into the customer identity—and, in some cases, how they defy it. One of the most important parts of this process will entail redesigning your preliminary customer identity over and over again as you learn more about your customers […]

Building your Customer Identity lets you Hyper-Personalize your Marketing

Building your Customer Identity lets you Hyper-Personalize your Marketing

When building your customer identity, it’s important to look at three factors: demographic data, purchase habits, and social tendencies. Any one of these attributes alone is relatively powerful, but combining the three creates a detailed portrait of your standard customer. You can use this approach to craft deep, personalized customer profiles, or you can create a standardized profile that is representative of your target consumer base […]

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