Cue Connect Blog

A Blog About Personalized Shopping, eCommerce Marketing and Analytics

Future eCommerce Trends: Anticipate Customer Needs to Boost Sales

Future eCommerce Trends: Anticipate Customer Needs to Boost Sales

Looking at future eCommerce trends an exercise in “How do I understand and compete in the current marketplace and plan for the future.” As such, I have some well-educated guesses about near-term trends in the industry, to perhaps give you a head start on your strategic planning. When I began to think about it, based on my research, some trends were obvious […]

Evolution of eCommerce: Cutting-Edge Experiences Drive Conversions

Evolution of eCommerce: Cutting-Edge Experiences Drive Conversions

The evolution of eCommerce has been swift and dramatic, and shows no signs of slowing down. The rise of mobile devices enticed late adopters, both merchants and customers, to join in. This rise also created the 24/7 connected user, which created the 24/7 shopper, which created the 24/7 store. All of this forced eCommerce to become an omnichannel experience. Big data and AI led to deep personalization in the form of predictive marketing and curated shopping experiences. And then there’s […]

Understanding Consumer Behavior Increases Conversions in eCommerce

Understanding Consumer Behavior Increases Conversions in eCommerce

Understanding consumer behavior is no simple endeavor, and requires a little bit of history. But, developing this understanding is crucial to delivering the highest quality customer experience. Commercial access to the internet began in the early 1990’s, but its development as a shopping venue really began around 1996 with the launch of Amazon and EBay. […]

E-Commerce Ushers In the Future of Retail: Customer Experience is King

E-Commerce Ushers In the Future of Retail: Customer Experience is King

E-commerce may be where most shoppers turn when looking to make a purchase, but retail has always been a behemoth. Retail is the one of the pillars of the U.S. economy. It is the #1 private sector employer, directly employing 29 million Americans, or 16.1% of the workforce. Last year it rang up $4.8 trillion in sales and accounted for 14% of US Gross Domestic Product. But the nature of retail is changing rapidly and dramatically. […]

Post Purchase Personalization Improves Performance & Drives Sales

Post Purchase Personalization Improves Performance & Drives Sales

Post purchase is an often overlooked but highly influential stage of the Shopper Journey. Now that the customer has made a purchase his Shopper Journey is over, right? Wrong. Your relationship with him continues, and you now have two ongoing goals. First, you want to turn him into a repeat buyer, because repeat customers create a successful brand and business. […]

Frictionless Experiences Lead to the Purchase Decision & Drive Sales

Frictionless Experiences Lead to the Purchase Decision & Drive Sales

Your shopper is now very close to making a purchase decision. This is the time to employ the hard sell which, in this case, is directly promoting the product and your store. Actively push him customer recommendations and industry verification. Talk up any relevant reliability or volume stats that portray your company favorably. […]

Consumer Evaluation: Differentiating Builds Customer Trust & Drives Conversions

Consumer Evaluation: Differentiating Builds Customer Trust & Drives Conversions

Consumer evaluation is one of the most crucial points of the shopper journey. As a buyer conducts research, his idea of the perfect product will begin to take shape. He starts to understand which features and attributes are crucial and which aren’t, as well as his own price sensitivity. He eliminates products that don’t provide […]

Shopper Journey Explained Part Two: The Informed Consumer

Shopper Journey Explained Part Two: The Informed Consumer

Stage Two of the Shopper Journey: Research The Shopper Journey has many distinct stages, each with different touch points and opportunities to engage with your customers. One of the most influential stages is the second stage: Research. Once the shopper has decided that he has a pain point that must be addressed, he begins to […]

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